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Avon Signs Jacqueline Bisset To Promote Anew Platinum

Sixties Siren should connect with women 60 and older.

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By: TOM BRANNA

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Actress Jacqueline Bisset, 65, is the face of Avon’s upcoming Anew Platinum, a skin care range developed for women 60 years and older. The line aims to address skin concerns specific to women in this age range, including sagging and dryness, with Paxillium. The technology is billed as a “first-to-market ingredient” designed to restore cell health to encourage collagen production and elasticity. A night cream, $38, and serum, $64, will be available in the fall, with additional prod...

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